Ep. 38 | Lindsey Grillot (Pie): Building Commerce Content Strategies That Drive Conversions
Description
Welcome to the Performance Marketing Spotlight with your host, Marshall Nyman, founder and CEO of Nymo & Company. In today's episode, we shine the spotlight on Lindsey Grillot, Senior Director of Partnerships at Pie, a trailblazing new publisher in the affiliate space. Lindsey takes us through her captivating journey in performance marketing, starting from her early days at The Knot, to her transformative roles at Honey and Ziff Davis, and finally leading up to her exciting work at Pie. We dive into the innovative solutions Pie is bringing to the market, including their unique ad blocker and the revolutionary Pie Instant Rewards. Lindsey shares valuable insights on industry trends, her predictions for the future of performance marketing, and why Pie is an enticing partner for brands. Whether you're looking to understand the intricacies of affiliate marketing, or seeking inspiration from a seasoned pro in the industry, this episode is packed with actionable takeaways. Let's get started!
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